My time at Uber has been filled with evolving and maintaining the global brand system that was introduced in 2018 in collaboration with Wolff Olins. From initial stress testing of the new design system to creating robust wayfinding systems for airports and cross-platform integrated campaigns, I've played a part in delivering impactful work with the help of very talented folks.
Collaborated with product and marketing teams to design CRM and full-funnel collateral and the occasional custom “event page.” Excelled in a land of ambiguity with constant moving targets. As our team grew, so did our remit, and we were tasked with evolving the Eventbrite brand system and launching Eventbrite’s first-ever OOH campaign.
Primary responsibilities consisted of designing and maintaining landing pages, onboarding email flows, and additional CRM communications. Other duties included creating various IRL events, company swag, and investor decks.
I worked as a packaging designer on some of the largest food and alcohol brands in the US. Most notably was a redesign of the Coors Light and Coors Banquet brands. This included packaging for all in-store SKUs as well as seasonal promotions. Additionally, I worked on various brands, such as a new boutique ice cream called Bardot.